Rent a smaller car
Remember that mass and acceleration equation? Well, a small car always has a better fuel economy due to its smaller mass. Smart budget travelers therefore rent smaller cars and don't care much about the status a shiny big car conveys. They rather indulge in a good drink at the end of the day (when they don't need to drive anymore) with all the gas money they saved. Their vacation pictures look just as glorious, but they still have pocket change for bigger prints.
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